Developed and executed the grand opening campaign for the newest Arizona location of The Limited at Arrowhead Towne Center in Glendale. The campaign included our agency initiating a partnership with a local women’s charity for whom the grand opening festivities and partial proceeds benefited. Another key highlight was securing a series of local TV news interviews, as well as radio and print interviews for the CEO of The Limited, Linda Heasley, during her brief two-day media blitz.
Client: The Limited
Tags: Branding, Event Coordination, Public RelationsView Project