Seasons 52

Project Description

Grand Opening Media Campaign

The Seasons 52 president gave our agency the goal of six TV news segments for the first six months.  Our agency exceeded those expectations and garnered a total of 32 TV news segments within six months.  We secured dozes more in the next several years.  Our agency designed and implemented a long-term PR and marketing campaign for first location of Seasons 52’s in the state of Arizona.  Highlights include promoting its job fair showcasing Darden’s employee benefits and coaching restaurant executives for their TV interviews.   All five TV news station affiliates broadcasted “live” from the restaurant the day of the job fair and most went “live” again on the day of the public opening. The Phoenix location of Seasons 52 continues to perform in the top 5% of all restaurants in the country.

Project Details

Client: Seasons 52

Tags: Event Coordination, Public Relations

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